Do you ever feel like you are chasing away your contacts? Or maybe your are the customer feeling like you are being "hounded" to join a group or to buy a product.
Remember that no one likes to be "sold," but most of us like to "buy." What is the difference you ask??
First of all when I "buy" something, I am not just buying a product, I am paying for what the product will do for me. For example, when I am buying a new outfit, I am not just buying a piece of cloth that covers my body. I am buying the image or characteristic I feel the outfit gives me. It may be "sexy," "professional," "casual".....
When we are looking to get and keep contacts, the first thing we need to look at is what benefits are there in what we are offering. Highlight the benefits, the people who want what you have to offer will come to you. You will not have to "chase the customer."
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